You can't zap it.
You can't ignore it.
It can't be turned off like television.
It reaches drivers and passengers no matter what radio stations they're listening to.
The large, colorful, innovative designs demand attention.
You have exclusivity in your space.
It delivers a varied audience.
It offers flexibility of ad size and location.
Read more: http://www.entrepreneur.com/article/76826#ixzz2qFjIBTHF
Transit advertising provides greater frequency than newspaper, television or radio advertising. Transit advertising also helps build better brand recognition.
Branding & Call to Action Capabilities
Transit advertising can effectively increase top-of-mind awareness through long-term exposure and the use of large, simple displays that band an advertiser's name. This medium is also effective in generating quick response to ads by canvassing the marketplace with a high quality of call-to-action messages, such as those including a price point or a special event.
Extensive market coverage and full color designs combine to give transit advertising unparalleled impact. Transit advertising delivers images that are eye-catching and command attention.
Consumers now spend less time at home than ever before. Placing a message outside targets a larger audience and is recognized by three quarters of passing individuals.